The talent booking industry was fragmented, with no unified platform that allowed users to seamlessly search, contact, and book talent. The challenge was to develop a world-first platform that could integrate these processes, bringing transparency, efficiency, and security to talent booking while also representing Australia’s top celebrities.

The challenge

We developed the acta platform from the ground up, focusing on end-to-end functionality. This included the development of a fully integrated marketplace where users can search, contact, and book talent effortlessly. We prioritised a comprehensive UI/UX design to ensure an intuitive and user-friendly experience. The platform’s security was bolstered with blockchain technology for secure contracting, and seamless payment integration to simplify transactions. We also supported the project with brand identity development and extensive copywriting, ensuring a consistent and engaging user experience across all touchpoints.

The approach

A significant investment of over 10,000 hours was dedicated to the development of the pxmo platform, ensuring robust architecture, seamless functionality, and a superior user experience.

Development hours

Over 50,000 lines of code were meticulously written to build the pxmo platform, reflecting the complexity and precision required to create a dynamic and responsive proposal tool.

Lines of code

Since its launch, over 100,000 proposals have been successfully created using the pxmo platform, demonstrating its effectiveness and widespread adoption among small businesses.

Proposals created

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acta case study

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The outcome is acta - a groundbreaking platform that has set a new standard in the talent booking industry. With its fully integrated marketplace, secure blockchain-based contracting, and seamless payment systems, acta not only represents Australia’s top celebrities but also brings transparency and efficiency to the booking process, positioning itself as the future of talent booking.

The future of talent booking

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